About us
Founded in 2014, Pink Dynasty is an award-winning charity helping women from underrepresented and multicultural backgrounds navigate money, work and life through practical resources, expert guidance and trusted support.
How We Help
Practical support to help women navigate money, work and life with confidence.
Workshops
Expert-led sessions on money, careers and life.
Resources
Practical guides that make complex topics easier to understand.
Trusted Support
Connections to organisations offering specialist advice and support.
Community
A welcoming space to learn, connect and grow.
Our Mission
We help women from underrepresented and multicultural backgrounds navigate the realities of money, work & life through practical information, honest conversations and useful support.
Our founding ethos is simple: lift as you climb. We believe every woman has something to share and someone to lift.
Why We Support Women
Pay
12.8% Gender pay gap among all UK employees.
(ONS, 2025).
Women also face significant barriers in the workplace, including discrimination and unequal pay. This gap widens for women of colour and those with disabilities, according to the ONS.
(2022 Diversity & Inclusivity in the Workplace Survey. Eugene Alcide)
Poverty
Lower monthly earnings for mothers five years after their first child, compared with one year before.
(ONS, England, 2025).
Lower earnings can make it harder for women, especially lone parents, to afford everyday essentials such as:
Education
Women and girls often bear the burden of caring responsibilities, which can limit their opportunities for:
Employment
Education
Training
(Caring responsibilities disproportionately impact women’s lives and careers, 2022, Neil Franklin)
Meet the Team
Deola, Founder & Chair
Adeola Onasanwo is a Lead User Researcher and social impact founder with over fifteen years of experience across financial services, consulting, and UK government.
Her current work focuses on public services where poor design and inaccessible systems can seriously affect people who are already excluded.
She studied Anthropology at UCL, a background that continues to shape how she thinks about inequality, behaviour, and power, and later completed an MBA at Imperial College London.
“I founded Pink Dynasty after seeing talented women held back by barriers that had little to do with ability. What began as a mentoring initiative has grown into a UK charity helping women navigate money, work & life.
Building Pink Dynasty remains one of the things I’m most proud of. At its core, it’s about helping women navigate what they were never taught and build lives on their own terms.”
Vanessa, Co-Chair & Trustee
Vanessa Roser is a seasoned HR leader with over 20 years’ experience in professional and financial services. She currently delivers strategic HR transformation at a global scale at the international law firm, A&O Shearman.
Prior to this, Vanessa held progressively senior roles at the firm, including Acting Head of HR for the Corporate practice, and spent several years as an HR Business Partner at Standard Chartered Bank.
Her career spans talent, recruitment, reward and organisational change, with experience across London, Sydney and Brussels. Vanessa brings extensive people and programme expertise to Pink Dynasty.
“I joined Pink Dynasty because I truly believe in helping empower young women.
The charity’s mantra ‘lift as you climb’ resonates with me on so many levels; I have had the privilege of working with people who have lifted me and I hope to think that others feel I have returned the favour as I have progressed my career.”
Sam, Trustee
Sam Ma has over 10 years of experience in digital marketing and design, specialising in web design and SEO. She brings a wealth of creative and strategic expertise, with a strong passion for supporting community-based initiatives that promote lifelong learning and personal development.
Sam studied Biomedical Sciences at the University of Southampton before continuing further scientific studies at Kingston University. She later retrained in Graphic Design at Shillington College, combining analytical thinking with creative problem-solving.
Her multidisciplinary background enables her to take a data-driven approach to design, digital strategy, and user experience.
“I first joined Pink Dynasty in 2024 as a web designer and developer, supporting the charity’s rebrand and website relaunch. I was drawn to its mission of empowering women from underrepresented backgrounds and raising awareness of the challenges and push back they face in their careers and finances.
Returning in 2026 as a Trustee, I look forward to strengthening the organisation’s digital presence and supporting its future growth and impact.”
Victoria, Social Media & Digital Marketing Strategist
Victoria is a creative and detail-oriented professional with a passion for green design, branding and digital storytelling.
She has over 6 years of professional experience and is skilled in creating visual content and engaging communication materials that leave a lasting impression on audiences.
She is dedicated to bringing inspiring and results-driven ideas to life through collaboration and innovation.
Victoria is also passionate about women advocacy and sustainability education through engaging contents and lived experiences.
“I joined Pink Dynasty to be a voice for underserved women by contributing my expertise to amplify their struggles and advocate for adequate solutions.”
Our Commitment
Pink Dynasty was created to support women from underrepresented and multicultural backgrounds, while recognising that no two women experience money, work or life in the same way. We remain committed to creating useful, accessible spaces where women can learn, share experiences and make more informed choices, without judgement or jargon.